Panco Sassano is a renowned Argentine graphic designer, illustrator, and typographer, born in Mar del Plata.
He is a prominent figure in the world of design and lettering (the art of drawing letters). His work is characterized by a strong visual impact where typography, illustration, and brand identity merge in a very organic and artistic way.
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Specialty: Expert in branding, brand architecture, calligraphy, and typographic design. He is often called a “visual polyglot” due to his ability to adapt his style to various projects.
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Background: He studied at the Martín A. Malharro School of Visual Arts. He currently works independently from Buenos Aires, leading his own studio, Mediato*.
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Clients: He has collaborated with major brands such as Rutini, Coca-Cola, Netflix, Doritos, Jägermeister, Patagonia Brewery, Despegar, and the ICBC Foundation.
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Teaching: He is a postgraduate professor at FADU (UBA) and conducts international workshops.
